Mix and Match Jollibee Group Introduces Concept of Single Kitchen

Exciting news for food lovers! On Friday, July 31, 2024, Jollibee Foods Corporation (JFC) unveiled its innovative first mix-and-match multi-fast food brand, all conveniently located under one roof at the Edgar Sia II CityMall in Calamba City, Laguna. This groundbreaking concept marks a significant shift in the fast-food industry, offering customers a delightful and efficient dining experience. Mix and Match.

Families, customers, and consumers can now enjoy a wide array of delicious options without the hassle of visiting multiple stores. Satisfy your sweet cravings with Chowking’s famous Halo Halo dessert, savor the mouthwatering grilled chicken from Mang Inasal, indulge in the iconic Chickenjoy from Jollibee, and treat yourself to the tasty pizzas from Greenwich—all in one place.

Gone are the days of standing in long queues and juggling multiple orders. At this new location, Jollibee, Mang Inasal, Chowking, and Greenwich have streamlined their operations by sharing a single kitchen and a unified payment counter. This means you can place your orders and pay in one convenient stop, making it easier than ever to enjoy a feast with family and friends. With this innovative approach, JFC is set to redefine the fast-food dining experience, ensuring that delicious meals and joyful moments are just a visit away!

Edgar SIA and Tony Tan Caktiong on Mix and Match

At the grand opening of their latest store, Double Dragon’s chairman, Injab Edgar Sia II, alongside co-chairman Toby Tan Caktiong, unveiled a press release announcing an innovative new approach to dining. “We have made it possible by combining all of our potential brands with a single kitchen,” they stated, emphasizing the concept’s uniqueness. This “mix and match” format is designed to cater to a diverse audience, offering value and respect to customers of all ages—from parents with toddlers to teenagers and devoted fans of Jollibee Foods Corporation.

During the inauguration, Edgar Sia expressed confidence in the transformative potential of this innovative concept, highlighting its capacity to boost sales growth and attract more business. “This approach will enhance the market environment and improve overall performance and sales,” he remarked. Sia further noted that the success of this mix-and-match kitchen format would inspire its replication across all Double Dragon city malls and community centers throughout the Philippines.

Moreover, he asserted that this revolutionary idea would not only streamline operations but also alleviate common business challenges related to capital investments, ultimately contributing to more sustainable growth. It is noteworthy that numerous city malls, including CityMall Food Court Bocaue, CityMall Bacalso in Cebu, CityMall Arayat, and CityMall Northtown Davao, are already successfully implementing this mix-and-match option, reflecting its increasing popularity.

In addition, Edgar Sia announced ambitious plans for expansion, revealing that Double Dragon Group is set to construct the third-largest city mall in the Philippines. With SM City Mall Prime and Gokongwei Group’s Robinsons Malls currently holding the first and second positions, respectively, Sia predicts that by the end of 2024, nearly every city mall will feature the mix-and-match kitchen option for its customers and enthusiasts. This expansion marks a significant step towards redefining the dining experience across the nation, blending culinary diversity with customer convenience in a format that respects and celebrates local tastes.

Shin, Jollibee Chief Financial Officer Remarks

Following the opening of the new mix-and-match store concept, Jollibee’s Chief Financial Officer, Shin, emphasized that delivering exceptional value and competitive pricing are central to the brand’s offerings. He stated that the company is committed to providing customers with high-quality meals at affordable prices, ensuring that every dining experience is both satisfying and economical.

This approach not only caters to the diverse tastes of their customer base but also strengthens Jollibee’s position in a competitive fast-food market. By prioritizing value, Jollibee aims to attract a wider audience, reinforcing its dedication to meeting the needs of families and individuals alike, while also fostering loyalty through budget-friendly options that do not compromise on taste or quality.

What is the Story of Edgar Sia and the Jollibee Group?

In 2010, Jollibee Foods Corporation made a significant move by acquiring a 70% stake in the burgeoning fast-food chain Mang Inasal, founded by Edgar Sia, for an impressive P3 billion. This acquisition positioned Jollibee to capitalize on the growing demand for grilled chicken and local Filipino cuisine, further solidifying its dominance in the Philippine fast-food market. The remaining 30% of Mang Inasal was acquired by Tony Tan Caktiong, the founder of Jollibee, in 2016, allowing for greater consolidation of ownership and strategic planning.

Building on their successful partnership, Tony Tan Caktiong and Edgar Sia ventured into the real estate sector by launching DoubleDragon Properties in 2012. This ambitious joint venture marked a pivotal shift from fast food to real estate, with the duo aiming to establish a chain of shopping malls and commercial spaces across the Philippines. DoubleDragon quickly gained recognition for its innovative projects and commitment to creating vibrant community hubs, generating invaluable economic benefits and job opportunities throughout the country. Their vision not only transformed the landscape of urban development but also contributed significantly to the growth of the Philippine economy, positioning DoubleDragon as a formidable player in the real estate industry. As they continue to expand their portfolio, the partnership of Caktiong and Sia exemplifies the power of collaboration and entrepreneurial spirit in driving economic progress.

Current Economic Wealth of JFC

Jollibee’s economic prosperity continues to grow steadily, with its net income rising by an impressive 13.7%, while sales have increased by 10%. Domestically, Jollibee’s sales account for approximately 60% of its total revenue. In contrast, the company has witnessed a remarkable 40% surge in global sales, reflecting its expanding footprint in international markets.

Shin, the Chief Financial Officer of Jollibee Foods Corporation (JFC), acknowledges that while the Jollibee brand is currently facing challenges in China due to a softer market, the company remains committed to strategic expansion in the region. Shin emphasized that Jollibee aims to introduce more of its diverse brands to China, leveraging the opportunity for first-mover advantage in a market with significant potential.

It’s noteworthy that the Jollibee Group operates an extensive network of 6,885 stores worldwide, showcasing its vast reach and commitment to becoming a global fast-food leader. The company’s strategic initiatives, such as menu localization and innovative marketing campaigns, aim to cater to diverse consumer preferences and drive further growth in both existing and new markets. As Jollibee continues to adapt to global trends, it is well-positioned to enhance its brand presence and maximize revenue opportunities around the world.

Story of Mix n Match

Nearly two years ago, Jollibee Foods Corporation announced an innovative concept called “Mix n Match” on its Twitter account. This initiative aims to create a unique dining experience by blending offerings from its diverse restaurant brands, including Jollibee, Chowking, Mang Inasal, and Greenwich. The goal is to allow customers to customize their meals, combining flavors from different culinary traditions under one roof.

This approach not only enhances customer satisfaction by catering to varied tastes but also promotes the Jollibee Group’s expansive menu globally. As the company operates in numerous countries, this concept reflects its commitment to delivering a versatile and culturally rich dining experience that appeals to a wide audience while celebrating the essence of Filipino cuisine.

Conclusion

To summarize, Jollibee has launched an innovative mix-and-match concept that creatively combines its various brands, including Jollibee, Mang Inasal, Chowking, and Greenwich. This strategic venture showcases the dynamic partnership between Edgar Sia and Tony Tan Caktiong, emphasizing their commitment to collaboration and growth within the Jollibee Foods Corporation. By integrating these beloved brands under one roof, Jollibee not only enhances customer convenience but also enriches the dining experience, offering a diverse selection of popular dishes that cater to a wide array of tastes and preferences. This concept not only drives sales and fosters growth but also promotes a sense of community among its customers, who can enjoy the unique flavors of each brand without having to visit multiple locations. Ultimately, this blend of offerings reflects Jollibee’s dedication to providing value and satisfaction, solidifying its position as a leader in the fast-food industry while ensuring prosperity for the entire corporation.