Mang Inasal Awards | Asia Pacific Steve 2024

Mang Inasal Philippines, renowned as the Grilling Expert, has achieved remarkable recognition by winning four prestigious awards at the 2024 Asia Pacific Stevie Awards. Among these accolades, the brand secured one silver award and three bronze awards, highlighting its commitment to excellence in the fast-food industry.

These awards not only underscore Mang Inasal’s dedication to quality and innovation but also reflect its deep-rooted passion for serving authentic Filipino flavors. The recognition serves as a testament to the brand’s successful efforts in enhancing customer satisfaction and embracing the values of Filipino hospitality.

Below are the details of the awards received by Mang Inasal:

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Silver Award.

The Silver Award has been awarded to Mang Inasal in recognition of its innovative use of viral media during the Mother’s Day Digital Public Relations (DPR) Campaign. This engaging initiative ran from May 6th to May 12th and offered an exciting promotion featuring free ice cream and a delightful family fiesta for all mothers. By leveraging social media platforms and viral marketing strategies, Mang Inasal effectively captured the attention of families, encouraging them to celebrate the special day together.

The campaign not only highlighted the brand’s commitment to honoring mothers but also fostered a sense of community and togetherness among its customers. The success of this campaign exemplifies how strategic engagement and thoughtful promotions can create memorable experiences for families, reinforcing Mang Inasal’s position as a beloved dining destination in the Philippines.

Bronze Award

#MangInasalAt20

The first Bronze Stevie® Award was awarded for the innovative use of social media. Mang Inasal showcased its unique approach to media during its monumental 20th anniversary celebration, held on December 12, 2023. To mark this significant milestone, the restaurant chain offered its beloved signature dishes, Mang Inasal Paa and Pecho, at a special price of just ₱99, providing customers with a generous savings of ₱52. This creative promotion not only honored its loyal customer base but also generated significant buzz across various platforms.

Dwight Howard’s Affection for Mang Inasal

The second Bronze Stevie® Award recognized Mang Inasal’s ingenious use of social media and word of mouth. NBA star Dwight Howard visited the Philippines in January 2024 and expressed his love for Mang Inasal in a candid video, filmed inside one of their bustling restaurants. He enthusiastically proclaimed that every item on the menu, from the iconic chicken inasal to the flavorful palabok, savory pork BBQ, and refreshing halo-halo, was simply delectable. This heartfelt endorsement quickly gained traction online, going viral across social media platforms and significantly enhancing the brand’s visibility. During his time in the Philippines, Howard was so enamored with the cuisine that he ordered from Mang Inasal daily. Before departing the country, he candidly shared that he would greatly miss enjoying his favorite meals from Mang Inasal.

Digital and Public Relations Group

The third Bronze Stevie® Award celebrated the remarkable achievements of Mang Inasal’s digital and public relations team, recognized for their innovative management of all marketing campaigns. At the 2024 Asia Pacific Stevie® Awards, this talented group was honored as the Best Team of the Year, highlighting their exceptional ability to engage audiences and amplify the brand’s presence. Their strategic approach and creative flair have played a vital role in solidifying Mang Inasal’s position as a beloved culinary staple in the Philippines.

Mike V. Castro Remarks

At the Asia Pacific Steve Mang Inasal Awards ceremony, Mang Inasal President Mike V. Catro expressed his heartfelt gratitude, stating that receiving three Steve Awards brings immense joy and satisfaction to the Mang Inasal family. He emphasized that these awards are a testament to the team’s dedication and hard work, reflecting their commitment to positively impacting the lives of customers, both in physical stores and through online platforms.

Catro elaborated that Mang Inasal strives to provide customers with an unforgettable experience by utilizing every available resource. This includes not only serving their beloved and delicious grilled dishes but also ensuring that the dining experience is filled with warmth, fun, and enjoyment. The emphasis on “unlimited” options showcases their desire to create memorable moments, inviting customers to indulge in the flavors and camaraderie that define Mang Inasal. The company’s unwavering focus on customer satisfaction continues to drive their efforts, reinforcing their position as a beloved staple in the fast-food landscape of the Philippines and beyond.

Asia Pacific Steve Mang Inasal Awards 2024

The Asia Pacific Stevie Awards 2024 took place on May 25th in the vibrant city of Manila, Philippines, bringing together a remarkable gathering of talent and innovation. This prestigious event attracted around 1,000 nominees from 25 different nations and territories across the Asia Pacific region, showcasing a diverse array of industries and sectors.

A dedicated panel of 150 esteemed judges evaluated the nominees, deliberating carefully to determine the winners and honor those who excelled in their respective fields. The Asia Pacific Stevie Awards are recognized as a premier international business competition, designed to promote innovation, knowledge, and skills in all forms. It serves as a platform for organizations to showcase their achievements and push the boundaries of excellence in the business world.

In a notable highlight of the evening, Mang Inasal celebrated a remarkable victory, securing four prestigious Gold trophies for the Mang Inasal Nation Group and the Mang Inasal Community Care (MICC) at the 2024 Anvil Awards. This achievement underscores the brand’s commitment to quality and innovation in the food industry, reinforcing its status as a leader in the region. With such accolades, the Asia Pacific Stevie Awards continue to inspire businesses to strive for excellence and drive positive change in their communities.

Mang Inasal Quill Awards of 2023

Mang Inasal proudly received three prestigious Quill Awards of Excellence in recognition of its outstanding contributions to communication and marketing in the Philippines. The first award celebrated the exceptional performance of the “Mang Inasal Nation” Facebook group, which was honored in the Communication Management Division Relations category. This accolade reflects the brand’s commitment to fostering a vibrant and engaging online community that resonates with its fans.

The second Quill Award acknowledged the successful revamp of the “#ILoveMangInasal” Facebook page. This project, recognized in the Social Media category, demonstrated innovative strategies to enhance user engagement and interaction, resulting in a fresh and compelling online presence that captures the essence of Mang Inasal’s culinary offerings.

Lastly, the third award was given for the “#MangInasalFamilyFiesta” TikTok Challenge, which effectively boosted brand awareness and marketing initiatives. This campaign not only engaged a diverse audience but also highlighted the brand’s dedication to building a strong emotional connection with its customers through creative communication strategies. Collectively, these accolades underscore Mang Inasal’s ongoing commitment to excellence in brand communication and its ability to connect meaningfully with its audience across multiple platforms.