How to Franchise Mang Inasal? Complete Guide!
Starting a food venture with a renowned brand like Mang Inasal can be one of the best investment decisions. With its growing popularity, Mang Inasal continues to attract entrepreneurs not only in the Philippines but also in other parts of the world. Its menu, which features the famous Mang Inasal chicken, is loved by many, making it an attractive option for potential franchisees.
However, before you embark on your journey to open a Mang Inasal franchise, there are several questions you may have about the application process, qualifications, costs involved, training, and other essential details. In this comprehensive guide, I’ll walk you through the entire process of acquiring a Mang Inasal franchise, from initial documentation to the final setup of your store. Let’s get started.
Franchise Application Process
The first step to opening a Mang Inasal franchise is preparing the necessary documents. These documents are vital in ensuring that the process moves smoothly. To avoid any inconvenience, it’s important to gather all the required materials ahead of time.
Required Documents
Below is a list of documents that you will need to submit to Mang Inasal when applying for a franchise:
- Signed Letter of Intent The Letter of Intent (LOI) serves as an agreement between you (the applicant) and Mang Inasal, outlining the terms and conditions for opening a franchise. This letter protects both parties in case the deal does not go as planned.
- Site Reference of Proposed Location For Mang Inasal to assess your location, you will need to provide photographs of the proposed site. These pictures should show a 360-degree view of the site’s front, and additional images showing the surrounding vicinity. If your franchise location is inside a shopping mall, you will also need to submit a floor layout of the mall and the designated space.
- Legal Property Documents Mang Inasal requires proof of ownership of the land or lease documents that certify your legal right to use the property for your store. This is crucial for them to move forward with your application.
Submitting Documents
You can submit your application and documents to Mang Inasal either by postal mail or email. Here’s how to do it:
- Postal Address: Franchising Division Unit 407, 4th Floor, Jollibee Plaza, 10 F. Ortigas Jr. Avenue, Ortigas Center, Pasig City, Metro Manila, Philippines.
- Email: Scan all the necessary documents and send them to Mang Inasal’s official email address.
For More Information
If you need any further assistance or have questions about the process, you can contact Mang Inasal’s franchising team via the following:
Processing Time
Once you’ve submitted your application, Mang Inasal typically requires 3 to 4 weeks to review your documents. If your application is approved, you will be invited to an interview with their HR, franchising, and operations team. During this interview, they will assess your suitability for the brand and discuss the next steps in the process. If all goes well, you will be notified, and you can move on to the next stage, which involves paying the required fees and enrolling in the training program.
Who Can Apply?
Not everyone is eligible to franchise Mang Inasal. There are specific requirements and characteristics that the ideal franchisee should possess. These criteria ensure that the franchisee will be able to run the business successfully and maintain the reputation of the brand. The following characteristics are essential for potential applicants:
1. Good Business Track Record
Mang Inasal is looking for entrepreneurs who have a proven track record of success in business. Applicants with a strong reputation in the industry, as well as compliance with both governmental and company rules, are given priority.
2. Commitment to Partnerships
A Mang Inasal franchise should have a firm belief in growing the business and enhancing partnerships. This includes a willingness to complete all the required training programs and work with Mang Inasal’s team to expand the business successfully.
3. Strong Financial Background
A solid financial standing is a must. A franchisee must be financially stable to ensure that the store can be operated smoothly. Having the financial resources will help manage the store’s operations, employee salaries, and inventory needs.
4. Capacity to Acquire Sites
In addition to a strong financial background, applicants must have the ability to secure appropriate sites for their Mang Inasal stores. If you don’t own the land, you should have the financial capacity to lease or purchase the property.
5. No Pending Criminal Cases
Mang Inasal only accepts franchisees with no criminal background. The franchisee should comply with all Philippine laws and have a clean record to ensure trust and integrity in the business.
6. Sound Moral Character
Apart from financial and business skills, Mang Inasal values candidates with strong moral values. This includes a good reputation in both the local community and business market.
Mang Inasal Store Fee and Investment Details
When considering a franchise, understanding the cost involved is crucial. Mang Inasal has different franchise fee structures depending on the type of store, but generally, the investment ranges from Php 15 million to Php 22 million. Below is a breakdown of the costs associated with opening a Mang Inasal franchise.
| Fee Type | Cost |
| System Enrollment Fee | Php 1,200,000 |
| Royalty Fee | 5% of net sales |
| Advertising Fee | 3% of net sales |
| Setup Fee | Php 1,200,000 |
| Design Fee | Php 160,000 |
1. System Enrollment Fee
The system enrollment fee of Php 1,200,000 covers services such as market assessment, system setup, staff training, and other necessary services for the smooth operation of the store. However, note that this fee does not cover royalty and store design fees.
2. Royalty Fee
This fee is used to fund the ongoing costs of the franchise, including research and development, training, and network expansion. Mang Inasal charges a royalty fee of 5% on the net sales of your store.
3. Advertising Fee
The advertising fee is a percentage of the net sales of your store and is used to fund promotional activities, national advertising campaigns, and other marketing efforts that benefit the brand. Mang Inasal charges a 3% advertising fee.
4. Setup Fee
A one-time setup fee of Php 1,200,000 covers expenses related to the initial training program, store location development, site screening, and other necessary preparations for launching the store.
5. Design Fee
The design fee is set at Php 160,000 and covers the costs of plumbing, electrical, mechanical works, as well as architectural design and layout for your store.
Contract Period and Return on Investment
Mang Inasal typically signs a contract for a period of 10 years with the franchisee. The contract is renewable, but the renewal depends on several factors such as the store’s sales performance, market potential, and overall business performance.
The return on investment (ROI) for a Mang Inasal franchise varies depending on several factors such as location, market conditions, and your ability to control operating costs. The payback period can range from 3 to 5 years, depending on how well the store is managed.
Types of Mang Inasal Stores Available
Before you decide to open a Mang Inasal franchise, it’s essential to know the type of store you want to set up. Mang Inasal offers several store formats, each with different requirements and characteristics. These include:
1. Free Standing Store
A free-standing store is a standalone establishment located on a street or residential area. These stores typically have their own parking spaces and are not inside shopping malls. They are ideal for areas with high foot traffic but require substantial land and construction costs.
2. Mall Store
Mall stores are located inside or near a shopping mall. Mang Inasal prefers these types of locations because they benefit from the high volume of customers visiting the mall. These stores are usually smaller than free-standing ones but are in prime locations.
3. In-Store
In-store locations are typically inside large commercial buildings or complexes. They are similar to mall stores but may not be located in traditional shopping centers. These stores are highly visible and attract a significant number of potential customers.
4. Food Court
Food court stores are found inside malls or large commercial buildings, offering self-service dining. These stores benefit from the high foot traffic in food courts, where shoppers and visitors can easily grab a quick meal.
Advantages of Owning a Mang Inasal Store
There are numerous advantages to owning a Mang Inasal franchise:
- No Prior Restaurant Experience Required: Mang Inasal does not require franchisees to have previous experience in the food industry. The training program provides all the necessary knowledge to operate the store efficiently.
- Brand Recognition: Mang Inasal is a well-established and highly recognizable brand, making it easier for franchisees to attract customers.
- Comprehensive Support: Franchisees receive support in areas such as marketing, operations, training, and site selection.
- Proven Business Model: Mang Inasal’s business model has been refined over the years, offering a proven path to success for franchisees.
Disadvantages of Owning a Mang Inasal Franchise
While owning a Mang Inasal franchise offers many benefits, there are some challenges as well:
- Location Requirement: One of the biggest hurdles is finding an ideal site for your store. The franchisee must provide their own location, and securing the right property can take time.
- High Initial Investment: The cost of opening a Mang Inasal franchise is substantial, which can be a barrier for some potential franchisees.
Mang Inasal Store Training Program
Mang Inasal offers a comprehensive 30-day training program to all new franchisees. The program includes both classroom training and hands-on experience, ensuring that franchisees fully understand how to operate the store, manage staff, handle inventory, and maintain food quality. The training also covers areas such as customer service, marketing, and financial management.
By the end of the program, franchisees will have the practical knowledge and skills needed to run their own Mang Inasal store successfully.
FAQ’s:
1. How long is the payback period?
The payback period for a Mang Inasal franchise depends on various factors, including location, market size, and how effectively you manage your store’s operations. Typically, the ROI is achieved within 3 to 5 years.
2. Who will do the store design and construction?
Mang Inasal provides the design and construction team. Franchisees are responsible for paying the design and setup fees.
3. Does Mang Inasal provide the site?
No. The franchisee is responsible for finding their own site or location for the store.
4. Can an applicant still apply even without a specific site?
No, Mang Inasal only accepts applicants who have secured a location for their store.
5. Who does the selection and hiring of manpower to operate the Mang Inasal store?
Mang Inasal assists with recruiting the store team and staff. However, the franchisee is responsible for hiring and managing the employees.
6. Does Mang Inasal provide continued support and guidance from the start of operations until the end of the contract?
Yes. Mang Inasal provides ongoing support to ensure the franchisee’s success, including marketing, operations, and training assistance.
7. What is the minimum floor area requirement for the store?
The minimum required floor area is 250 square meters, with a front width of at least 10 meters and parking space.
Conclusion
In conclusion, opening a Mang Inasal franchise can be a rewarding venture for the right individual. With a clear application process, extensive support, and a strong brand behind it, Mang Inasal offers entrepreneurs a proven path to success in the fast-food industry. If you meet the qualifications, are financially prepared, and are ready to commit to the business, a Mang Inasal franchise could be the perfect opportunity for you. Follow the steps outlined in this guide, and you could soon be operating your very own Mang Inasal store.